Category Archives: Keeping It Real

In 1965, Gordon Moore (co-founder of IBM) wrote a paper where he noted that the density and performance of electronic devices had doubled approximately every 2 years from 1958 through to 1965. He predicted that this trend would continue “for … Continue reading →

The second principle of right technology is Pilzer’s Wealth Formula. With a name like that, it’s got a lot to live up to – and it certainly does.

Using the right technology in your practice gives you tremendous leverage to increase your success, save time and make life generally more fun… but only if it is the right technology. If it’s not, you can actually make your office … Continue reading →

In practice there are so many things you have to keep up to date with and so many compliances you have to maintain. Well I am very excited to announce that the latest release of Spinalogic at least makes it … Continue reading →

Mail merge is a fantastic tool in Microsoft Word (and other word processors) that allows you to take a list of patients and create personalized versions of a document template. Marketing research has shown over and over that when you … Continue reading →

Your total practice volume is determined by just two things: how many leads you get and your conversion of those leads. Leads are a result of your marketing – internal and external – but today, I want to talk about … Continue reading →

Once a patient has had subluxation for more than a few weeks, they always get weakening of the spine, and often shortening of ligaments leading to permanent deformity if nothing is done. Left long enough, this even leads to remodelling … Continue reading →

Your CA’s time is one of your most precious commodities so you want their time spent doing the things that really count. One place where many practices waste their CA’s precious time is when the patient is leaving the practice … Continue reading →

When a regular patient arrives in your office they need to know what to do. Most times, that will be just sitting and waiting to get called for an adjustment. On other days you will have something they need to … Continue reading →

When you have machines to help you work more efficiently, they have to be maintained. You don’t want to do too much ‘cause that’s a waste of time and you don’t want to do too little ‘cause then your machines … Continue reading →